Modern Web Development for Realtors: The Best Solutions for Property Sales

The modern real estate market is rapidly changing due to digital technologies. The real estate sales business is thriving thanks to technologies such as process automation, the convenience of online services for buyers, and the ability to remotely show all the pros and cons to sellers and investors. Thanks to the above-mentioned options, web solutions help agencies and realtors interact with clients more effectively, speed up transactions, and improve the user experience. How exactly does a website affect real estate sales? What are the main components it should contain, and what are the types of websites? In this article, we will look at why digital tools have become indispensable for the real estate market.

How a Well-Designed Real Estate Website Can Skyrocket Your Sales

A well-designed website is, first of all, a good advertising tool for a company that needs new customers. Such a web solution speeds up and simplifies access for buyers, who are increasingly using online services every day. Thus, 59% of customers prefer to buy online, and 99% of respondents said that they check online before making an offline purchase. Last but not least, good websites for selling real estate should have 24/7 customer support programs, which is not available in physical stores. Thus, a customer looking for the right product or information feels more comfortable while using the site and can find the desired product faster. According to Tildo, the likelihood that customers with chat support will buy on the site increases to 513%.

The Core Elements of an Effective Real Estate Website

As mentioned above, an effective website positively contributes to a company’s visibility and sales. But what should a quality real estate website have? The main components include

• Convenient navigation and UX design. To ensure a comfortable customer experience, comfortable navigation and thoughtful design should become an obligatory part of any real estate sales website. High-quality UX design should combine stylish, relevant design and convenient, intuitive navigation, which will help the client quickly navigate and find the desired product or service. You can read about what trends in web design are relevant today in our previous article. In particular, we mention the use of gradient colors, Y2K style, and visuals generated by artificial intelligence.
• Interactive maps and search filters. Search filters and maps where you can find real estate for sale are a must-have for any self-respecting real estate sales website. To convince a client of the profitable purchase of a land plot, it is worth not only describing the main characteristics but also showing them. The specified building, shown on the built-in map, will help the client better navigate its location and the pros and cons of the location. Moreover, like any commercial site, search filters are needed to ensure the convenience of working with the site.
• Posting video and photo content of real estate. In addition to placing the real estate for sale on the map, the user should see in full what their future house or apartment will look like. This also includes 3D models and AR/VR projections. The more reliable the visual content, the more the client will be able to make sure that the purchase is correct.
• CRM system integration. Real estate site owners can track, classify, and store data about buyers and sellers on the site. Ideally, such a system should be integrated directly into the site so that the CRM immediately enters and stores the necessary data for easy site management.
• Connecting artificial intelligence for recommendations. The use of artificial intelligence significantly simplifies and automates a considerable number of workflows on a real estate sales site. In particular, this concerns data collection and processing. A machine learning model built into the website can collect and analyze data and use this data to the benefit of the site. For example, to automate recommendations for buying real estate based on the client’s previous searches.

Real Estate Websites: Which Type is Best for Your Business?

Marketplaces

Real estate marketplaces are online platforms that connect sellers, buyers, and renters. Online marketplaces provide users with convenient tools for searching, buying, selling, and renting residential or commercial real estate. They simplify interaction between buyer and seller, automate processes, and provide transparency to financial transactions. Marketplaces are popular among real estate sellers because they offer several advantages:

• Convenient search. Users can easily filter offers by location, price, property type, area, and other parameters.
• Process automation. Some platforms provide opportunities for electronic document management, online valuations, and chats with sellers or agents.
• Transparency and trust. Many marketplaces include ratings, reviews, and seller verification, which reduces the risk of fraud.
• Additional services. Some platforms offer legal support, financial advice, mortgage calculators, and property insurance.

Landing page for individual objects

A landing page is a separate page that is dedicated to one specific purpose (for example, advertising a real estate item) and, as a rule, is separate from the main site. Customers can access the landing page via email or link. With the help of landing pages, you can more thoroughly and easily convey the necessary information to customers about the type of real estate that you offer or is most in demand on the platform. Thus, creating a landing page has a positive effect on maximizing traffic to the page and allows you to target the product you are offering to your client. Our company has experience in creating sites for developing landing pages for real estate. For example, the EZ-Estimate which allows you to create a landing page for a selected real estate object and advertise it properly.

Real estate Listing Platforms

Real estate listing platforms are online catalogs where investors and real estate agents can place their products. These catalogs contain the maximum amount of visual and textual information, from photos and videos of real estate to prices and relevant contact information.

Real estate Investment Sites

Sites specially created for investors have all the necessary tools so that investors can make decisions and carry out financial transactions regarding a particular real estate. Real estate investment websites include market analysis options, property valuation calculators, and community forums where you can discuss different offers. Investing in web solutions for real estate is a strategic step for business development. It is important to pick technologies that meet a company’s needs, improve customer interaction, and automate key business processes, including analytics and customer experience improvement. An effective real estate sales website should have both an aesthetic and functional design. First, you need to pay attention to the main components, such as a CRM platform, interactive maps, a built-in AI model, a cost calculator, tools for analyzing market trends, etc. Using modern digital tools will help real estate agencies remain competitive and offer innovative services to customers.