It’s no secret that artificial intelligence has long found its application in modern business. From automating routine tasks to improving communication efficiency and generating text and visual content, large AI development companies like OpenAI are helping businesses of all sizes work faster, and smarter. And the popularity of this new tool is confirmed by statistics from Fortune Business Insights. According to them, the global AI market is expected to grow to $2.74 trillion in 2032, compared to over $621 billion in 2024.
So, what’s the secret to OpenAI’s popularity? What areas of artificial intelligence will be useful for your company? In this article, you’ll see real-world examples of generative AI in various industries and understand artificial intelligence can be applied to your business. We will show that artificial intelligence is not scary or difficult, but on the contrary, it is accessible and profitable even for small and medium-sized businesses.
What is OpenAI and its Most Popular Tools
OpenAI is a research organization, which conducts research in machine learning and robotics, and creates products involving artificial intelligence. Probably, their most popular product is ChatGPT, designed as a chat and is already used in almost all areas: from programming and writing fiction to planning home life. The chat’s operation is quite simple: the user enters the desired prompt, and artificial intelligence provides an answer. The AI built into ChatGPT can be personalized, trained to ask clarifying questions and can learn new information. Today, the latest version of the chat has several options: Internet search (with indication of sources), deep research and long analysis. All these options are aimed at enabling artificial intelligence to give a clearer, deeper and more structured answer to the question. ChatGPT also has the option to create detailed and high-quality images, but creating an image can take a long time while the intelligence processes requests from other users.
To create visual content, OpenAI has developed a new product DALL·E to generate new images, illustrations, and marketing visuals. Unlike ChatGPT, this AI generator has a more extensive arsenal for creating visual content such as images and various types of video content, such as a music video, video instruction, vlog with an animated character, etc. Here, videos can also be created using the text-to-video or image-to-video. In order to create, for example, an animated vlog, you need to select a ready-made character, which is a trained AI model. Next, you need to enter a text prompt on the topic of what the character will talk about in the video, select background music, or download it from your own device, and you can generate a video.
DALL-E also has options to create photos using a text prompt and the selected AI model and visual style to create an image. You can also edit existing photos using AI tools: for example, you can remove or add details to a photo, enlarge the image, choose an artistic style, remove the background, change facial expressions, correct body parts, replace elements, etc.
In addition to the already known DALL-E and ChatGPT, OpenAI has also created Codex, a language model designed for code generation and supports such programming languages as Python, JavaScript, TypeScript, Ruby, Go, C++, etc. Another project – Whisper – is a model for recognizing speech, converting it to text and translating it into other languages.
Why Do You Need to Use OpenAI Now
Despite the rapid spread of artificial intelligence in virtually all areas of human activity, people are still skeptical about this innovation and mention the main shortcomings that AI currently has. Among these shortcomings and warnings, people mention that artificial intelligence does not create new content, but recycles existing intellectual property (possibly without the consent of the creators of this content). Others mention the negative impact of AI on the planet’s ecology, while others simply complain that artificial intelligence takes away their work. Nevertheless, AI, in particular OpenAI products, offer a number of advantages, including:
- Saving time and money. First of all, this concerns reducing the time to complete certain tasks without hiring people (for example, creating visual or text content using a chatbot). Also, here you can save money on paying wages to employees who can no longer be hired.
- Multi- and cross-lingual. Whisper, ChatGPT and other products support dozens of languages, which is useful for global businesses and multilingual audiences.
- Flexibility and versatility. OpenAI products can be integrated into various areas: education, business, customer support, creativity, etc. They work well in various environments: from simple chats to complex CRMs.
- Reliability and continuous development. Models are regularly updated and improved. OpenAI actively monitors the security and ethical use of its solutions.
- Ease of integration. There are ready-made APIs and libraries, the documentation is well-written, which simplifies implementation even for small teams.
- Automation of routines. Artificial intelligence allows you to speed up processes such as data analysis within the company.
Successful Businesses Who Use OpenAI
There are several areas where businesses are already successfully using AI. The first area is to personalize the customer experience. In this case, AI allows you to automate the collection of customer data, such as product search history, recent purchase data, etc. For example, Amazon uses this data collected by AI to facilitate providing the customer with the necessary recommendations. Similarly, the data collected by AI is actively used by Netflix to simplify the process of offering its users video content based on the most recently watched movies, series, TV shows, etc.
Another area where businesses are using AI is data security. Monitoring and analyzing data using AI can strengthen security protocols and identify potential threats. For example, Boeing uses AI to detect anomalies and violations in the aircraft themselves, which can be detected at an early stage and avoid dangerous situations.
Generating and editing text content using artificial intelligence also remains one of the most popular areas of use of AI in work. Even serious news outlets like The Washington Post do not shy away from generating short news notes using AI.
Companies can also use generative AI to simplify the creation of product designs. For example, the construction company Autodesk uses generative AI to create the design of its own products. Another company, Independence Pet Group, used generative AI to create animal illustrations. The company Superside created not only illustrations for Independence Pet Group, but also a sticker pack and general web design of the site, adhering to the same style and aesthetics.
Our Experience With OpenAI
TuneLAB follows the latest web development trends, and therefore our specialists also have experience in creating web solutions involving AI. AutoScreen, for example, is designed to find employees in various fields – from the IT to the agricultural. Companies post job ads for which an employee can not only submit their resume, but also answer questions and record a video address. All these answers and the candidate’s video are evaluated by artificial intelligence on a scale of 1 to 100 points, and the employer makes the final decision based on the data received.
In addition, artificial intelligence in AutoScreen is used to connect the phone to the platform via the Plivo service. During a telephone conversation with a client, the system recognizes the answers, converts them into text and sends them from Plivo to the OpenAI chatbot.
Artificial intelligence is no longer a distant future, it’s a reality that shapes business today. Generative AI is already available and understandable even to small and medium-sized businesses. It does not require millions of investments or years of developed strategies – you can start with simple solutions: automating routine tasks, generating content or improving customer service. By implementing AI now, you not only gain a competitive advantage, but also create a foundation for the sustainable development of your business.
Waiting and watching others take advantage of generative AI is risky. The market is changing rapidly, and companies that stay away from innovations are quickly losing ground. On the contrary, those who experiment and find their own scenarios for using AI benefit from process optimization, better interaction with customers and new opportunities for scaling.
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